The Outcomes Survey


The Outcomes Survey is an online tool for gathering employment and graduate school admissions data from new college graduates based upon prevailing national demands and standards.

Graduates can be surveyed regarding the following topics:

  1. First destination occupation and graduate school admissions outcomes
  2. Engagement in career exploration and job search activities
  3. Experiential education’s role in securing their first destination occupation
  4. Satisfaction with their first destination occupation
  5. Motivation for pursuing a college degree and occupation
  6. Custom questions: each institution will have the opportunity to create and ask a set of up to 10 questions unique to that institution


Survey Options
Real-time "First Destinations" SurveyAvailable now
Retroactive "First Destinations" Survey*Available now
(outcomes data on alumni two or more years post-graduation)
Nationally Standardized Question Set
Career OutcomesRequired
Engagement in SearchIncluded (optional)
Experiential EducationIncluded (optional)
Satisfication with First DestinationIncluded (optional)
Career MotivationsIncluded (optional)
Campus-specific Questions
Custom QuestionsIncluded (optional)
Reporting Standards & Requirements
White House College ScorecardAddresses anticipated standards
Student Right to Know Before You Go ActAddresses anticipated standards
U.S. Department of Education: Gainful EmploymentAddresses anticipated standards
National Association of Colleges and EmployersExceeds standards
MBA Career Services and Employers AllianceMeets standards
U.S. News & World ReportMeets standards
Bloomberg/Business WeekMeets standards
Standard Reporting Intervals, including:
At Graduation (college-level data)Included
At Three Months (college-level data)Included
At Six Months (college-level and national data)Included
At One Year (college-level and national dataIncluded)
Data Management & Security
Secure FTPs for Data UploadsIncluded
Secure SSL-based Access for Students and AdministratorsIncluded
Real-time Raw Data Downloads in CSV and SPSSIncluded
Database Filtering ToolsIncluded
Mass Email and Analytics ToolsIncluded
Reporting Options
Response RateIncluded
NACE Knowledge RateIncluded
Real-time and Snapshot Presentation-ready ReportsIncluded
Continuous Access to Data and ReportsIncluded
Survey Research Standards
Best Practice Informed Consent StatementIncluded
Vetted by Multiple Institutional Review Boards (IRBs)Included
Data Collection Options
Graduate Self-Reported DataStandard
Administrator-Entered Data (Individual Response)Included
Alumni Contact Information
Real-time UpdatesIncluded
Survey Campaign Management Resources
Automated Email CampaignsIncluded
Customizable Email TemplatesIncluded
Email AnalyticsIncluded
Response Incentives/PrizesIncluded
Automated Survey Resend ToolsIncluded
Targeted Mass Email Follow up ToolsIncluded
Multiple AdministratorsIncluded

* Retroactive and alumni surveys are not subject to the same standardized reporting intervals and, depending on time of launch, may not address specific reporting requirements.


Institutional accountability for college student outcomes is a top priority from the kitchen table all the way up to the White House. Students and their parents are scrutinizing the return on investment in higher education and are seeking data to inform their decision-making related to admissions acceptance and major selection. Efforts are underway at the US Department of Education to tie financial aid eligibility to “gainful employment” outcomes. The White House College Scorecard, the Rubio-Wyden-Warner Student Right to Know Before You Go Act and the DOE’s Title IV Federal Student Aid Programs – Gainful Employment in a Recognized Profession Proposed Rule clearly illustrate that all colleges and universities must prepare to respond to demands for outcomes data. The Outcomes Survey has been designed to deliver outcomes data in a manner that meets the institutional needs of US colleges and universities while creating a national standard for first destination outcomes data-gathering.


Outcomes data is collected primarily via an online survey, administered to all graduates immediately prior to graduation and updated at multiple intervals after graduation for a period of up to one year. Graduates are prompted to update their contact information and enter or update employment/occupational status and graduate school admissions outcomes data that has changed since their last submission.

Graduates respond via desktop, laptop, tablet or mobile device.

The average response rate using the online survey is 52% (Spring 2014). Response rates as high as 100% can be achieved when institutions fully engage with The Outcomes Survey® and its response generation tools and resources.  Data collection can be further enhanced using administrator entry tools for recording secondary source data.


Admin dashboard


Admin reports


Graduate database






Request a demo today!